Posted by: Tobias | November 10, 2008

Wanna come up for coffee?

News about the quirky machine that is the human brain: Being exposed to physical warmth makes us see other people as ‘warmer’ as well.

We often draw on physical metaphors when we think and talk about our feelings. We might describe someone as having a warm heart. Or we'll speak of a wrong-doer as washing their hands of a crime.

Past research has shown that this mental link with the physical world may be due partly to the fact that the same brain regions that represent bodily states such as warmth, also respond to their psychological equivalents like trust.

Now Lawrence Williams and John Bargh have taken things further by providing a compelling behavioural demonstration of how physical and psychological warmth are linked, and specifically how the former can actually influence our judgements of others and our behaviour toward them.

In an initial experiment, 41 participants held either an iced coffee or a hot coffee for 10 to 15 seconds while travelling in a lift towards a psychology lab. The coffee was passed to them by a research assistant as she took down their names. Once upstairs, the participants assessed two cars (to distract them from the true purpose of the study) and then rated the personality of a fictional "person A" who they were told was intelligent, skillful and industrious.

The intriguing finding is that the participants who'd earlier held a hot coffee rated the man more "warmly", for example describing him as more good-natured and generous, than the participants who'd held an iced coffee. Personality ratings unrelated to warmth/coldness, such as attractiveness or talkativeness, were unaffected by which coffee had been held, thus showing that this wasn't just a non-specific effect on mood. […]


  1. The brain is an amazing machine. Nothing surprises me about what they find out about the brain, except maybe some of the conclusion they draw.

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